Class 12: Focusing Audiences
Great discussion today about technical and tactical questions with WordPress, Twitter and focusing your message to a key audience. Many of you had audiences that were too broad, so we discussed how to...
View ArticlePreview of Classes 13 and 14
I know at least 4 of you attended the optional #blogchat last night in preparation for next Sunday’s chat. We’ll briefly discuss the experience in class tomorrow. Joy, Benny, Kathi and Jake would you...
View ArticleMore on Targeting a Specific Audience
As we’ve gone through the strategy documents, we’ve noticed many of you still have very broad audiences. We discussed narrowing your audiences last week Thursday, but I wanted to share a couple of...
View ArticleMarch 7: The Sales Lion Roars
So great to have Marcus Sheridan join us for class today. We discussed keywords, search and lots of other cool topics. We had to use WebEx because of a technical glitch so I’ll see if Marcus can share...
View ArticleMarch 12
Reviewing Marcus Sheridan and Tweetchat Grading your classmates about page and Twitter profile pages.
View ArticleApril 2: In class Blog Post Challenge
We did an in class blog post challenge today. You proved you can crank out 2 posts in an hour. Homework: Keep working on your accounts (blog, Tweeting, etc.)
View ArticleApril 4: Alex Talks Facebook
Alex provided a guest lecture on Facebook. Check your email for his slide deck.
View ArticleApril 9: Client Project Kick-off
Here are the client questions from today: How could we do a 100 day countdown to kickoff incorporating Twitter and Facebook? How can we drive up followers on Twitter and likes on Facebook for smaller...
View ArticleClient Project Deliverables
WHAT IS DUE FOR THE CLIENT PROJECT ITEM 1: Paper/report This a professional quality report you will turn in. You will give one copy to me and one to the client. I recommend turning the report in a...
View ArticleLAST WEEK OF CLASS!
Two classes left. WOW! Crazy isn’t it? Here is what’s left to tackle for the rest of the semester. WHAT’S DUE FOR TUESDAY/CLIENT PROJECT http://www.432.3rhinoacademy.com/client-project-deliverables/...
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